In 2017, psoriasis flared up in my scalp which I had never had before. I was itching my scalp to the point where it was bleeding and it soon got infected.

To cover it up, I was pulling and styling my hair certain ways that meant that I developed traction alopecia and my hair started to fall out in patches.

I went to the doctors on countless occasions and was given various steroid creams, shampoos and was told to wash my hair thrice a day, as well as being told my hair wouldn’t grow back. I was so close to giving up!

This was the beginning of what has now become Earth Elixir Haircare. Three things pushed me to start making these products:

• The need for completely natural haircare– which I was unable to find.
• I had just completed my degree in Forensic Science, during which I had studied hair thoroughly. As well as, the knowledge I had of Ayurvedic haircare.
• I was pregnant with my second child, a girl and I wanted to have products that I would be comfortable using her hair. I really wanted her to grow up enjoying her hair, knowing how to look after it and having products she could trust.